GLUWA Newyork Times Square
Anamolphic Contents
This video is a large media art video of GLUWA.It was screened at Times Square in New York through collaboration between Optical Lab and Cosmic Ray. Our main creative task is based on the core value of Gluwa. It was to deliver visual satisfaction and their core values to viewers in a fun way.
We aimed to maximize visual fun through point illusion tailored to the characteristics of Times Square's large media. The media itself looks like a huge box. We have devised a Visual ARMR that viewers can see comfortably.
We aimed to maximize visual fun through point illusion tailored to the characteristics of Times Square's large media. The media itself looks like a huge box. We have devised a Visual ARMR that viewers can see comfortably.
First, we explored various design metaphors that can effectively convey the core value of GLUWA. In each scene, I thought hard to metaphorically express the core value of the glue. The transparent and smooth texture of the logos.The focus was on the interaction of simple, fun, and systematic objects.
Making Film
Style Frame
