KOCIS Vietnam Immersive Contents
The outdoor media art for the Vietnamese Cultural Center Abroad was produced by Cosmic Ray. The Korean Cultural Center, located in Hanoi, recently established outdoor media to further promote Korean culture, and various contents are currently being aired.
Cosmic Ray participated in this media art, creating content around the theme of 'play', recognizing that the play cultures of Vietnam and Korea are similar and resonate with people from both countries.
Cosmic Ray participated in this media art, creating content around the theme of 'play', recognizing that the play cultures of Vietnam and Korea are similar and resonate with people from both countries.
The planning and overall management were handled by EASYWITH.
The content was produced in a 3D animation format to highlight the concept, and anamorphic techniques were used to make it appear three-dimensional when viewed from specific spots.
The content was produced in a 3D animation format to highlight the concept, and anamorphic techniques were used to make it appear three-dimensional when viewed from specific spots.
Style Frame
The project involved creating cute 3D characters that are approachable to children from both countries, set against the backdrop of
familiar spaces where kids from Korea and Vietnam might play.
Cosmic Ray
focused on the ambiance of the installation spot, tuning the density to blend well within Hanoi's environment, characterized by intense sunlight, blue skies,
and deep shadows, ensuring these elements continued within the screen.
The
anamorphic content was designed to maximize the three-dimensionality of play objects like tops and kites, appearing as if they could jump out of the screen.
Special attention was given to creating scenes that could momentarily capture the attention of passersby.
3D Geometry Projection
Anamorphic techniques utilizing optical illusions were
employed. Although the resolution of the media was not very high, the spot was strategically placed close to the road behind it to maximize the three-dimensional appearance and size of the display.
employed. Although the resolution of the media was not very high, the spot was strategically placed close to the road behind it to maximize the three-dimensional appearance and size of the display.
This location was chosen
and tested to ensure the most impactful and large-scale visual effect.
Concept Art
While maintaining the vanishing point was crucial for
enhancing the three-dimensionality, Cosmic Ray also focused on capturing the
unique backdrop of Vietnam. They utilized deep shadows on the edges of the
frame to convey the intensity of Vietnam's sunlight, ensuring continuity within
the video.
The use of vibrant colors was emphasized to further highlight the
three-dimensional effect, enhancing the overall visual impact of the media art.
베트남 한국 문화원의 옥외매체 이머시브 컨텐츠를 XPL에서 제작하였습니다.
하노이에 위치한 한국 문화원은 최근 한국 문화를 더욱 알리기 위해 옥외 디스플레이를 설립하였으며, 현재 다양한 콘텐츠가 온에어되고 있습니다. XPL은 베트남과 한국의 놀이 문화가 유사하고, 양국 사람들에게 공감과 재미를 불러일으킨다는 인식 하에 '놀이'를 주제로 한 콘텐츠를 제작하며 이 컨텐츠제작에 참여하였습니다.
하노이에 위치한 한국 문화원은 최근 한국 문화를 더욱 알리기 위해 옥외 디스플레이를 설립하였으며, 현재 다양한 콘텐츠가 온에어되고 있습니다. XPL은 베트남과 한국의 놀이 문화가 유사하고, 양국 사람들에게 공감과 재미를 불러일으킨다는 인식 하에 '놀이'를 주제로 한 콘텐츠를 제작하며 이 컨텐츠제작에 참여하였습니다.
작품은 스토리텔링을 활용한 3D 애니메이션 형식으로 제작되었으며,
특정 지점에서 볼 때 공간감과 입체감있게 감상할 수 있도록 아나몰픽 기법을 사용하였습니다.
기획 및 총괄 관리는 EASYWITH에서 담당하였습니다.
기획 및 총괄 관리는 EASYWITH에서 담당하였습니다.
Credit
Client / KOCIS, EASYWITH
Production / Cosmic Ray
Creative Director / Lim Taehyun, Lee Seongman
Project Lead / Kim Jaeseong
Storyboard / Shin Bogyeong , Lee Jihoon
Projection Setup / Kim Jaeseong
Artwork & Motion / Kim Jaeseong, Shin Bogyeong , Lee Jihoon
Character Modeling & Rigging / Kwon Ki Hyeon
Character Animation / Kim Jaeseong, Shin Bogyeong , Lee Jihoon
With CHOI.
